ABSTRACT
This work was conducted for the purpose of evaluating the Impact of television advertisement on consumer behaviour with reference to J. Udeagbala Holding Nigeria Limited. This specific Objective of the study was to determine whether consumers are aware of the company of J. Udeagbala, product to fined out television advertisement on behaviour and making recommendation to help in improving television, advertisement on the marketing of consumer product in J. Udeagabla.
The study was carried out by analyzing the responses selected from sample of 50 consumers with in Aba and Umuahioa and 10 management and staff of the company. The research questions were analyzed using percentage while the hypothesis were tested using the chi-square (X2) test. From the finding it was discovered that most of their consumer know of the product. The researcher recommended that, they should be improvement in marketing research and development and should be encourage determining exactly what the consumer require in the product and always try to maintain the good standard of product.
ABSTRACT
This study was embarked upon with a view to determining the impact of interest rate on other selected macroeconomic variables in...
INTRODUCTION
The desire to build a civilized country with a strong and sound economy is the desire of e...
BACKGROUND OF THE STUDY
Because of its contribution to national economic development, competitivenes...
ABSTRACT
This study examined the parents’ and teachers’ perception of the use of mother tongue as langua...
BACKGROUND OF
INTRODUCTION Globalization remains one of the most contr...
Abstract This study was carried out to examine the role of church leaders in the growth and survival of a church. Other...
ABSTRACT Niger state government achievement in Public housing delivery for its citizen since its creati...
Project Body THE IMPACT OF GLOBALIZATION ON INDUSTRIAL GROWTH OF NIGERIA (1985-2011)
THE ROLE OF CHURCH LEADERS IN GROWTH AND SURVIVAL OF A CHURCH
AN EVALUATION OF HOUSING AFFORDABILITY FOR NIGER STATE CIVIL SERVANTS UNDER PUBLIC-PRIVATE PARTNERSHIP (PPP) HOUSING DEVELOPMENT
THE INFLUENCE OF TEACHERS QUALIFICATION ON STUDENTS PERFORMANCE
Abstract
This research work aims at assessing the impact of human resources management of organizational performance of...