0704-883-0675     |      dataprojectng@gmail.com

THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER PRODUCT PURCHASING IN NIGERIA

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style: APA
  • Recommended for : Student Researchers
  • NGN 3000

ABSTRACT

This work was conducted for the purpose of evaluating the Impact of television advertisement on consumer behaviour with reference to J. Udeagbala  Holding Nigeria Limited. This specific Objective of the study was to determine whether  consumers are  aware of the company of J. Udeagbala, product to fined  out television advertisement on behaviour and  making recommendation to help  in improving television, advertisement on the marketing of consumer product in J. Udeagabla.

The study was carried out by analyzing the responses selected from sample of 50 consumers  with in Aba and Umuahioa and 10 management and staff of the company. The research questions were analyzed using percentage  while the hypothesis were  tested using the chi-square (X2) test. From the finding it was discovered that most of their consumer know of the product. The researcher recommended that, they should be improvement in marketing research and development and should be encourage determining exactly what the consumer require in the product and always try to maintain the good standard of product.





Related Project Materials

THE IMPACT OF INTEREST RATE ON OTHER SELECTED MACROECONOMIC VARIABLES IN NIGERIA (1970-2010)

ABSTRACT

This study was embarked upon with a view to determining the impact of interest rate on other selected macroeconomic variables in...

Read more
THE EFFECT OF MULTIPLE TAXATION ON THE GROWTH AND PROFITABILITY OF SMALL-SCALE ENTERPRISES IN NIGERIA

INTRODUCTION

The desire to build a civilized country with a strong and sound economy is the desire of e...

Read more
AN ASSESSMENT OF INNOVATION PROCESSES AND PRACTICES IN CONSTRUCTION INDUSTRY IN AKWA IBOM STATE OF NIGERIA

​​​BACKGROUND OF THE STUDY

Because of its contribution to national economic development, competitivenes...

Read more
PARENTS’ AND TEACHERS’ PERCEPTION OF THE USE OF MOTHER TONGUE AS LANGUAGE OF INSTRUCTION IN LOWER PRIMARY SCHOOLS

ABSTRACT

This study examined the parents’ and teachers’ perception of the use of mother tongue as langua...

Read more
NIGERIA'S RENTAL VARIATION IN RESIDENTIAL AND COMMERCIAL PROPERTY: A COMPARATIVE ANALYSIS

BACKGROUND OF 

THE IMPACT OF GLOBALIZATION ON INDUSTRIAL GROWTH OF NIGERIA (1985-2011)

INTRODUCTION

Globalization remains one of the most contr...

Read more
THE ROLE OF CHURCH LEADERS IN GROWTH AND SURVIVAL OF A CHURCH

Abstract

This study was carried out to examine the role of church leaders in the growth and survival of a church. Other...

Read more
AN EVALUATION OF HOUSING AFFORDABILITY FOR NIGER STATE CIVIL SERVANTS UNDER PUBLIC-PRIVATE PARTNERSHIP (PPP) HOUSING DEVELOPMENT

ABSTRACT

Niger state government achievement in Public housing delivery for its citizen since its creati...

Read more
THE INFLUENCE OF TEACHERS QUALIFICATION ON STUDENTS PERFORMANCE

Project Body

Read more
HUMAN RESOURCE MANAGEMENT AND ORGANIZATIONAL PERFORMANCE OF CONSULTING FIRMS IN NIGERIA CONSTRUCTION INDUSTRY

Abstract

This research work aims at assessing the impact of human resources management of organizational performance of...

Read more
Share this page with your friends




whatsapp