ABSTRACT
This work was conducted for the purpose of evaluating the Impact of television advertisement on consumer behaviour with reference to J. Udeagbala Holding Nigeria Limited. This specific Objective of the study was to determine whether consumers are aware of the company of J. Udeagbala, product to fined out television advertisement on behaviour and making recommendation to help in improving television, advertisement on the marketing of consumer product in J. Udeagabla.
The study was carried out by analyzing the responses selected from sample of 50 consumers with in Aba and Umuahioa and 10 management and staff of the company. The research questions were analyzed using percentage while the hypothesis were tested using the chi-square (X2) test. From the finding it was discovered that most of their consumer know of the product. The researcher recommended that, they should be improvement in marketing research and development and should be encourage determining exactly what the consumer require in the product and always try to maintain the good standard of product.
ABSTRACT
Retaining walls are structures used in providing stability for earth or materials where...
ABSTRACT
The research work took a look at an appraisal of social responsibility practice by Anambra Motor Manufacturing Company (ANAMMCO)...
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This study was carried out to examine an empirical study on the effect of unemployment on Nige...
ABSTRACT
This study investigated Stakeholders’ Perception onPrincipals’ Leadership StylePractices in Secondary Schools in the...
Background Of the Study
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This study examines the accounting system on the performance of non-profit making organizations in Nigeria. The...
ABSTRACT
This study attempts to investigate the Role of the Stock Market in the Growth of the Nigerian Economy spanning through 1980 &nda...
ABSTRACT
This research work was carried out to examine the effectiveness of advertising in the marketing of consumers&rs...
BACKGROUND OF THE STUDY
The goal of primary health care (PHC) was to provide accessible health for all by the year 2000...
Abstract
The purpose of this study was to examine the relevance of self-help projects in rural development in Nigeria,...